Started: August 2018, by Greta Thunberg (Sweden)
Global Scale: Over 6 million participants across 150+ countries
Peak Action: September 2019 - 4 million strikers worldwide
New Zealand: 170,000+ students participated (March 2019)
Age Range: Primarily school students (5-18 years old)
• Social Media Coordination: #FridaysForFuture hashtag
• Decentralized Leadership: Local students led their own strikes
• Clear Demands: Government climate emergency declarations
• Sustained Pressure: Weekly Friday strikes for months
• Media Strategy: Youth voices centered in all communications
• Students organized themselves, not adults organizing for them
• Clear moral message: "You're stealing our future"
• Global solidarity - same day, same message worldwide
• Students chose school strike as their form of protest