Year 9 Digital Activism
Campaign Strategy Planner
Name:
1. The Kaupapa (Cause)
What is the issue?
What is your specific goal?
2. The Audience
Who has the power to fix this?
Who do you need to support you?
3. Choose Your Platform
Where does your audience hang out?
Instagram
Visuals & Youth
TikTok
Viral Reach
Online Petition
Formal Signatures
Email/Letter
Direct to MPs
4. Crafting the Message
The Hook (Headline/Subject Line)
Key Facts (The 'Why')
5. Call to Action (CTA)
What exactly must they do?
Sign petition
Share post
Attend event
Draft your CTA statement:
✅ Ethics Check
Is my information accurate? (Fact-checked?)
Is it respectful? (Even to those we disagree with?)
Does it uphold mana? (Does it punch up, not down?)
🖨️ Print Planner