The Terminology
Actions performed via the internet in support of a political or social cause but regarded as requiring little time or involvement.
Examples: Signing an online petition (without following up), changing a profile picture, sharing a meme.
When someone from a privileged group professes support for a marginalized group, but often does it to look good rather than to help.
Case Study: #BlackoutTuesday
The Black Square (2020)
In 2020, millions of people posted a black square on Instagram to support Black Lives Matter.
The Unintended Consequence: The flood of black squares actually hid important information because activists used the #BlackLivesMatter hashtag for safety updates, but the feed was clogged with empty black boxes.
š¤ Critical Thinking
Why might someone post a black square even if they don't do anything else to help?
Te Ao MÄori: AhikÄ vs. The Flash in the Pan
š„ AhikÄ (Burning Fires)
In MÄori culture, AhikÄ refers to the burning fires of occupation. It represents continuous presence and commitment to the land and people. You can't just show up once; you have to keep the fire burning.
Digital Connection: A "viral moment" is like a matchābright but fast. Real change is AhikÄāsustained, long-term work.
| Action | Is it AhikÄ? (Sustained) | How to make it stronger? |
|---|---|---|
| Posting a hashtag | No (Fleeting) | Post the hashtag AND a link to a donation page or educational resource. |
| Sharing educational infographics | Maybe (Awareness) | Read the whole slide deck yourself first. Discuss it with whÄnau. |
| Organizing a community meet-up via DM | Yes (Connection) | Ensure it happens regularly, not just once. |
Mahi: The Social Audit
Look at the last 3 "activist" posts you saw on your feed. Use the checklist: